TikTok Shop Opens Ecommerce In The U.S.

TikTok Shop Opens Ecommerce In The U.S.

TikTok is the most popular video-sharing app in the United States, with over 200 million users. But for many users, that’s about all they know about TikTok — and it’s a similar story for brands interested in advertising on the platform. To open up new revenue stream opportunities, and keep users coming back to their app, TikTok has launched its own ecommerce store with branded merchandise from TikTok creators like @LukeIsBackVlog. The company also partnered with Hot Topic to sell branded merchandise there as well. Users can browse through an assortment of different items available for purchase, like clothing and accessories (as well as snacks!) from their favorite creators. Here’s everything you need to know about how to shop at the TikTok Shop, who these products are marketed towards, and why it might be beneficial for your business.

How To Shop At TikTok Shop

TikTok users can visit the TikTok Shop to find an assortment of branded merchandise available for purchase, including accessories, clothing, and even snacks. TikTok’s Shop is accessible by visiting the app, clicking “Browse,” and then choosing “Shop.” TikTok’s Shop is also accessible online, which can be reached by visiting shop.tiktok.com. There are a few ways to navigate the TikTok Shop. You can sort products by type — whether that’s by accessories, clothing, or snacks — and then further by designer, suggested items, and “New in.” You can filter products further by using the “Sale” and “Price” tabs at the top of the page.

Why Is TikTok Launching An Ecommerce Store?

TikTok’s Shop is launching at a time when social media is increasingly focused on driving ecommerce sales. TikTok’s parent company, Bytedance, has also previously launched ecommerce stores featuring merchandise from content creators on its other apps, like Jinri Toutiao and Helo. TikTok’s Shop is likely a result of brands asking for ways to purchase branded merchandise, as well as TikTok users asking for ways to buy products with the TikTok brand on them. For example, fans of the platform have asked for ways to buy t-shirts with TikTok’s “Play Button” logo on them, like the ones given out at VidCon. The TikTok Shop is TikTok’s first attempt at meeting this demand.

Which Creators Are Selling Merch?

The TikTok Shop currently features merchandise from TikTok’s top creators, including @LukeIsBackVlog and @BethanyyBeth. You can find their products and others by clicking “Browse,” and then choosing “All creators.” You can also filter by designer, suggested items, and “New in.”

What’s For Sale At The TikTok Shop?

The TikTok Shop features merchandise like clothing, accessories, and snacks. TikTok has merch for both adults and kids, including drink containers, hoodies, and more. You can filter products by category, like accessories, clothing, and snacks, as well as designer, suggested items, and “New in.” You can also search for items by typing in the search bar at the top of the page.

Is The TikTok Shop A Good Thing?

TikTok’s Shop is a good thing for a few reasons. For starters, it’s a way for TikTok to make money, as well as a way for TikTok to grow its ecommerce presence. The Shop is also a way for TikTok to compete with other social media apps that are increasingly focused on driving ecommerce sales, like Instagram. TikTok has been working to integrate ecommerce into its platform since December 2018 when it launched “Gifting with TikTok,” which lets users send gift cards to friends and family. The Shop is also an opportunity for TikTok users to purchase branded merchandise featuring TikTok’s “Play Button” logo, as well as merchandise from TikTok’s top creators. TikTok users have been asking for branded merchandise for a while, and the TikTok Shop is their first attempt at addressing this.

Final Thoughts

TikTok’s Shop is launching at a time when social media apps are increasingly focused on driving ecommerce sales. TikTok’s Shop is a good thing for a few reasons — it’s a way for TikTok to make money and grow its ecommerce presence, as well as a way for TikTok to compete with other social media apps, like Instagram. The Shop is also a way for TikTok users to purchase branded merchandise featuring TikTok’s “Play Button” logo, as well as merchandise from top TikTok creators.

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