Best Email Marketing Tools: Your Guide to Maximizing Results
You know that your business needs to be active and alert online if you’re going to thrive in the digital age. That’s why so many social media, website building, and online marketing tools have sprung up in recent years. They make it easy for businesses to get their services out there, connect with potential customers, and develop a good first impression. Users also now expect businesses to communicate with them frequently and conveniently via email. Your business can capitalize on this shift by using one of these seven e-marketing tools to send out regular communications directly to your customers. These aren’t as impersonal as a newsletter—these are personal messages that help you sell your products and services while building customer loyalty at the same time.
What is Email Marketing?
Email marketing is the process of sending commercial emails to your customers or potential customers. It’s a way to communicate with and convert leads at scale. Email marketing is mainly used for retargeting, generating leads, and increasing sales. Email marketing is one of the most effective and cost-effective ways to build your brand and generate leads, while also increasing customer loyalty. Email marketing is a targeted communication channel that allows businesses to connect with their customers directly, whenever they like, and wherever they might be. Most email marketing software gives you the ability to create automated campaigns that are triggered based on your customer’s actions — like their purchase history, time since last purchase, etc. This automation allows you to focus on other aspects of your business, while still staying connected with your customers.
Why Is Email Marketing Important for Businesses?
Email marketing is one of the best and most cost-effective ways to build brand awareness, connect with customers, and increase sales. It’s a great way to keep your brand top of mind and to nurture leads. You can reach a large group of people with a relatively low investment. However, it’s important to note that you should only send emails to customers who have opted in to receive them from you. This is called permission marketing and is the only way to ensure that you’re not spamming people and setting yourself up for future trouble with the law. In the U.S., it’s also important to remember that the CAN-SPAM Act regulates commercial emails. You can’t falsely represent your message or use deceptive subject lines. You have to have a clear “unsubscribe” or “opt-out” process. In general, permission emails have a higher open and click-through rate.
MailChimp is one of the most popular email marketing tools. It’s easy to use and has a wide range of features to help you craft, design, and send emails that convert. You can choose to send bulk emails or use autoresponders to connect with customers and potential customers on a regular basis. You can also use email marketing to drive traffic to your website and push sales. MailChimp offers a free version, but it’s limited in the number of subscribers it can handle at any one time. For serious businesses, this free version is not enough. Fortunately, MailChimp has a great pricing model that starts at just $10 per month for up to 2,000 subscribers. If you’re just starting out, you can try the free version and upgrade once you’re ready to scale.
This is another leading email marketing tool that has been in business since the ’90s. It has a wide range of useful features to help you create and send highly targeted emails that get results. Constant Contact is a bit more expensive than MailChimp—the pricing starts at $19 per month for 2,000 subscribers. But it also offers a wide range of paid add-on services like creative design and analytics tools.
Email marketing is one of the oldest and most effective methods for building brand awareness and connecting with customers, but it isn’t a strategy that can be used for every business. For example, if you operate a brick-and-mortar store, you likely can’t use email marketing to drive sales. However, if you operate an ecommerce store, email marketing is perfect for you. Moreover, email marketing is a continuous process that takes a lot of time and effort. You can’t simply send one email and expect to see results. Instead, you need a well-crafted and tested email strategy. To succeed with email marketing, you need to have a clear goal in mind. What do you want to achieve with your emails? What products or services do you want to promote? Once you’ve figured that out, it’s time to choose the right software.